Software Company Ditches AdWords for... Kiva?
ReadWriteWeb reports that business software firm Jama Software has ditched its Google AdWords marketing plan in favor of a social marketing strategy that funnels cash to microenterprise lender kiva.org whenever someone downloads its product on a trial basis. Because kiva.org loans enjoy close to a 100% repayment rate, the campaign could reduce the firm's marketing expense to zero.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on del.icio.us, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on del.icio.us. We publish media file links daily as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for June 23, 2008:
The Real Danger for AP
MediaFlect looks at the AP's defensive efforts to restrict fair use of its stories, and notes that the wire's real problem is that it hasn't leveraged its deep archive and content tagging methodologies into a dominant position on the social web.
Huffington Post To Take on Local Newspapers
ReadWriteWeb reports that Arianna Huffington says she is planning to launch a network of Huffington Post-branded local news aggregation sites for selected US metro areas, starting with Chicago.
Making Print Pubs a Vital Part of Web 2.0
MediaShift Idea Lab author Dan Pacheco discusses his experience at the Bakersfield Californian newspaper, which has developed a strategy to build niche social networks in combination with user-generated print publications.
Friendster’s growth in Asia could make it the top social network in the world, once again
VentureBeat reports that, while analysts have been focussed on the Facebook/MySpace battle for global market share, much-maligned Friendster has captured a global ethnic Asian audience that is large and growing larger every day.
Beijing Continues Search for Balance on Olympic Beam
The Wall Street Journal reports that international media outlets are locked in a stalemate with Chinese authorities over the extent of their ability to cover news within that country outside of the bounds of the summer Olympic games.
IAB Internet Advertising Revenue Report for Q1 2008
The IAB/PwC advertising report records $5.8 billion in ad spending in Q1 2008, an 18.2% increase over Q1 2007, but a slight decrease over the Q4 2007.
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