U.S. Web Sites Draw Traffic From Abroad But Few Ads
The Wall Street Journal reports that US-based web sites are facing huge growth in traffic from overseas, but few have even begun to figure out how to take advantage of this latest product of globalization.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on del.icio.us, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on del.icio.us. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for July 23, 2008:
China: Web use accelerates, e-business still lagging
VentureBeat reports on new figures showing that, while China's Internet user base has ballooned to over 230 million, that huge number still represents only 16 percent of its total population; and only 25 percent of users currently shop online.
Twitter: Made in the USA, growing faster overseas
VentureBeat reports on Hitwise data showing that Twitter's market penetration and usage rates in the UK and Japan are outpacing those in the US.
Google Approaches 70 Percent of U.S. Searches in June 2008
Hitwise reports new search engine traffic figures that show Google now commands close to 70 percent of the market in the US. In the UK and Australia, Google owns more than 87 percent share. Google has been taking share from #2 Yahoo and #3 MSN.
Spending on online advertising surpasses TV, report says
The LA Times reports on a study by media research firm Outsell forecasting that online ad spending will grow 12 percent to $105 billion in 2008, surpassing TV spend when advertisers' web site development spending is included in the mix.
Corporate Social Networks Are A Waste of Money, Study Finds
ReadWriteWeb reviews a study by Beeline Labs revealing that a majority of corporate social networks analyzed were massive failures in driving user engagement. Main reasons: Heavy-handed approaches to branding and extremely weak social value propositions.
Do Startup Companies Need Community Managers?
ReadWriteWeb describes how firms doing business on the social web are building new capacity to facilitate communication between themselves and their external stakeholders.
Where Do the Best Ideas Come From? The Unlikeliest Sources
Advertising Age reports on a study by consulting firm Prophet that the most innovative companies develop broad-based "inspiration networks" that tap into the best ideas of their stakeholders.
Recognition is the Reward
In this post for AlwaysOn Network, Flybridge Capital Partners' Jeff Bussgang discusses the huge explosion in volunteer-driven open source projects around the globe, and ask what motivates so many to offer their talents to corporations for free.
Yahoo! Opens Up Search Technology
Yahoo has announced Build Your Own Search Service (BOSS), a set of APIs that allows third-party developers to create custom search applications and mashups using the Yahoo search platform.
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