Leading in Turbulent Times
Advertising Age reports on how the New York Times web site is re-inventing itself as a web 2.0, open-media news environment, as part of a strategy to compete on a global scale with the Wall Street Journal and other leading news brands.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on del.icio.us, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on del.icio.us. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for July 29, 2008:
Announcing the Open Web Foundation
The Open Web Foundation announces its launch as an independent non-profit dedicated to the development and protection of open, non-proprietary specifications for web technologies.
MySpace Aims to Win Developers' Hearts With OpenID and User Data Caching
ReadWriteWeb reports that social network MySpace has announced it will adopt the OpenID identity management platform, allowing sites that support the standard to tap users' MySpace profile data.
Women-focused media site Glam launches developer network
VentureBeat reports that Glam Media has launched a program to distribute open-source widgets that carry content and advertising from the Glam network.
Beyond the API: Why Companies Should Have a Presence on All Major Platforms
ReadWriteWeb discusses the trend among Internet firms to publish APIs that allow third-party developers to extend their services onto new platforms, and notes that this is no substitute for proprietary extensions that preserve a uniform brand experience.
The Changing Newsroom
The Project for Excellence in Journalism has issued a report on US newspapers. Despite the fact that more people than ever are reading content produced by newspapers, revenues are in a free fall, and professionals are unsure of what the future holds.
Why Newspapers Shouldn't Allow Comments
The blog Gawker says that online newspapers should face up to the fact that most user-generated content detracts from their core value. They should stick to what they do best--producing news for the blogosphere, among others, to consume.
Reforming a Mean World: Hero Reports
MediaShift Idea Lab profiles Hero Reports, a civic media project by an MIT Media Lab student that combines user-submitted reports of "everyday heroicism" with mapping tools that depict where in a city good acts are occurring.
Google Buys Russian Contextual Ad Firm From Rambler For $140 Million
paidContent reports that Google announced the purchase of Russian online advertising network Begun from parent company Rambler Media, owner of the Rambler.ru portal. Separately, they announced a search and ad deal between Google and the Rambler site.
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