The Newspaper Doomsayers Still Can Be Proved Wrong
Advertising Age’s Jonah Bloom questions the widespread assumption that the decline of US newspapers is an inevitable by-product of the rise of the Internet. More people are reading newspaper content than ever before; newspapers around the world are thriving; and online newspaper challengers like The Huffington Post and Politico are putting up big audience and revenue numbers. The core problem is that newspaper execs are still timid and unimaginative when it comes to digital transition, and as a result still have the bulk of their resources tied up in non-performing assets: staff and equipment that don’t directly contribute to creating great content, which is what it takes to be a hit on the Net.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on Delicious, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on Delicious. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for August 18, 2008:
Is Google a Media Company?
Hello? It took Wikipedia knockoff Knol to do it, but finally some of the media industry’s brightest minds are waking up to the fact that Google is a competitor, says The New York Times.
US Online Ad Revenue To Grow 20 Percent in 2008
MediaPost reports on a forecast from Bernstein Research predicting 2008 online advertising revenue growth of 20 percent in the US and 22 percent internationally. Despite US recession fears, the forecaster says that 2009 US online ad revenue will grow between 17 and 20 percent. Growth is being led by the financial services sector.
Facebook: No. 1 Globally
BusinessWeek examines the rise of the global social networking leader, Facebook. Nearly 63 percent of Facebook’s 132 million users reside outside of the US. The site has been translated into almost 90 languages.
Facebook Is Not Only The World’s Largest Social Network, It is Also The Fastest Growing
TechCrunch analyzes June 2008 comScore numbers showing that Facebook is now not only the largest global online social network, with 132 million unique users, but also the fastest growing, with 153 percent annual growth overall, and an astounding 1055 percent growth in Latin America. Growth is being driven by Facebook’s strategy of translating its global site into multiple languages.
For ad agencies, the Asian prize is India
The International Herald Tribune tags India as the place to be if you are into the media and entertainment businesses. According to PriceWaterhouseCoopers, growth in media spending, including advertising, is expected to reach 19 percent per year through 2012.
ReelChanges Aims to “Audience-Fund” Documentaries
On MediaShift Idea Lab, media strategist JD Lasica discusses the launch of ReelChanges, a nonprofit media venture created to fund independent documentary film productions through individual donations solicited via the organization’s web site.
The 3 Loops of Designing for Audience
On his dsp blog, entrepreneur and analyst Gregor Hochmuth explores the dynamic that is driving the stickiness of “lifestreaming” sites like Twitter and Friendfeed: their closed-loop design that creates a sense of being seen and heard--what Hochmuth calls “a sense of audience”--among those who post and consume content on these services.
Blogging Is Not A Crime
Or is it? Bloggers are getting tossed in the pokey at levels that are that are still the envy of more conventional evil doers. According to TechCrunch, 35 bloggers were confined in 2007, primarily in countries such as Egypt, China, Saudi Arabia, and Iran.
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