Three Steps to Innovating in Struggling Industries
In his Innovation Insights blog on the Harvard Business site, consultant Scott Anthony recommends three tactics that struggling and financially strapped newspaper organizations can adopt to regain their market footing through innovation: (1) lower the cost of innovation by using rapid prototyping and iterative development methodologies; (2) creatively tap outside resources to provide the intellectual capital needed to innovate, including striking deals with third-party content and service providers; and (3) ruthlessly prune your innovation portfolio, cutting stalled ideas quickly in order to invest in those that possess greater momentum.
-----
media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on Delicious, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on Delicious. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for September 15, 2008:
Media Moguls Do the Splits
When new media brands like Google and Facebook are busy going global, what are traditional media brands like Time Warner, Liberty Media, IAC Interactive, and EW Scripps doing? Disintegrating. BusinessWeek reports on the trend among media giants to improve shareholder value by downsizing--spinning off low-growth, noncore businesses in order to purchase new high-growth, digital assets.
Lipstick on a Pig? AP Asks More Publishers To Re-Sell Its Content
paidContent reports on the Associated Press’ efforts to rehabilitate its widely mocked blogger license policy. In partnership with digital rights clearinghouse iCopyright, the news wire is offering its member organizations the ability to sell the rights to its content directly from their web sites, and also to offer the content for free for commercial re-use along with embedded advertising. The AP will split revenues evenly with participating members.
Politico.com To Newspapers: Let Us Be Your DC Bureau
Silicon Alley Insider forecasts the cause of the Associated Press’ future death: strangulation by targeted blog networks like that launched by Politico.com. The political junkie site has created a network of 30-odd news and analysis sites with which it will share both content and advertising. If replicated widely, this approach will make subscription content services such as the AP obsolete.
Politico.com Launches Ad, Content Network
Mediaweek reports that breakout political junkie site Politico.com has launched an online advertising and content distribution network of nearly 40 news and political analysis sites, extending its advertising reach beyond its 2.4 million users and creating a new channel for its DC-based content among traditional news organizations that are cutting back on their Beltway presence due to financial pressures.
Is Hollywood getting ready to wage a digital content war against Apple?
VentureBeat analyzes the recent announcement of the Digital Entertainment Content Ecosystem, a consortium of content and technology providers that has been set up to promote an alternative digital rights management standard to compete with Apple’s.
Rip, mix, burn, ... sue ... repeat
The music industry’s methods to discourage illegal copying are widely considered draconian--but are they effective? According to researcher Peter Allen, deterrence-based strategies such as those practiced by the RIAA have been proven largely ineffective in producing widespread, long-term behavioral change in other contexts. More effective, writes Allen in an article for First Monday, are procedural approaches in which stakeholders agree that the authority in question has the moral right to press a claim; its motives are shown to be benevolent and trustworthy; and the process used to reach resolution is considered fair.
Could An Old Idea Save Online Radio And The Music Industry?
On Silicon Alley Insider, streaming media executive Doug Perlson advances a proposition that could save streaming-music sites like Pandora: paid inclusion, otherwise known as “payola” to the music industry. Despite its sleazy reputation and the legal ban on its practice in terrestrial radio since the 1950s, paid inclusion is legal for satellite and online radio, which are required to pay “performance royalties” from which terrestrial radio is exempt. Moreover, paid inclusion has proven ethically acceptable and effective in other venues on the Internet, most notably in search. Just as paid search has proven a boon to the e-commerce industry, paid song inclusion could prove a popular new channel for music discovery.
Comments