Marketers are publishers
In case you haven’t noticed, marketers produce a lot of content. So why don’t they think of themselves as publishers? ClickZ reports that marketers are indeed beginning to embrace their inner publisher, moving beyond advertising to new kinds of marketing content that goes viral, attracts community, and pops to the top of search results.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on Delicious, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on Delicious. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for September 22, 2008:
Can MySpace Music save the music industry?
Advertising Age posits that MySpace Music has what it takes to succeed where other ad-supported music efforts have failed. It has a large and growing global audience and advertising sales, creative services, and technical infrastructure that has proven capable of delivering new value to major brands. And by aligning itself with the major music labels and top independents, the site gets around a key obstacle faced broadly by social networks: advertisers’ coolness to user-generated content.
A jukebox on MySpace that takes aim at Apple
The New York Times covers the announcement of MySpace Music. The new site is a joint venture of News Corporation and the major recording companies, and has also secured a deal with the largest distributor of digital music from independent labels. Users will be able to select from the combined catalog of these companies and stream songs for free with embedded advertising. Users will also be able to purchase songs and ringtones for download via a partnership with Amazon.com. The site represents a collective bet by the music industry on free, advertising supported music as its future. If successful, industry leaders believe it could cause a steep climb in global sales up from its current $30 billion annually. Music companies also hope that the site will weaken Apple’s grip on the business.
Newspapers losing ground to other local media
More bad news for newspaper publishers attempting to effect the transition to a digital future: They appear to have hit a revenue wall compared to their online competition. According to a new Borrell Associates report cited on ClickZ, newspaper sites are currently still generating more revenue per site than their local competitors--pure-play Internet firms plus local TV and radio sites--but revenue growth has slowed to a trickle comparatively, and the sector is losing market share. Internet pure plays now account for 53 percent of all local online revenue compared to 27 percent for newspaper sites. The report argues that newspaper companies will not be able to successfully transition to the digital space without severing their online operations from their print operations,
Times Online to charge for archive access
News Corporation’s Times of London has erected a paid firewall in front of its online article archive, according to The Guardian. The online archive, which was launched in June 2008, features articles dating back to 1785.
To launch, perchance to dream
Oh no they didn’t! Advertising Age reports that News Corporation, Wenner Media, and Hearst are all launching new print magazine titles--all of them targeting the luxury market.
Trying to protect print business, celebrity mags risk losing all to web
If you thought you could never learn anything useful from celebrity magazines, think again. By sticking relentlessly to print, and giving miniscule lip service to the web, these newsstand-driven titles appear to be hanging on--just barely. But a closer look dishes up a darker picture. According to Silicon Alley Insider, the torch seems to have been passed to gossip sites like people.com and perezhilton.com, which are edging the franchise brands out of the celebrity space by virtue of their strong showing on the Internet.
25 million Adobe AIR apps have been downloaded
Adobe AIR, the framework for web/desktop hybrid applications, is on the cusp of widespread acceptance, says ReadWriteWeb. Over 25 million AIR-based applications have been downloaded since the framework launched earlier this year, and the developer toolkit has been downloaded 850,000 times.
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