What Apple Knows That Facebook Doesn’t
What does Apple know that Facebook doesn’t? That platforms are markets. In his Edge Economy blog on the Harvard Business site, strategist Umair Haque offers this insight: Whereas Facebook is treating its platform in the traditional way, as a mechanism to be manipulated and controlled, Apple is treating the iPhone platform in a next-gen way, as a market to be made. The result: Facebook is turning something good (the open web) into something evil (a closed system), along the way destroying the value of its platform. Meanwhile, Apple is turning something evil (the notoriously closed mobile industry) into something good (a radically open market), along the way altering the very nature of competition in the mobile space and driving up the value of its platform.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on Delicious, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on Delicious. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for September 9, 2008:
Designing the Future of Business
On BusinessWeek, design guru Marty Neumeier ponders the notion that design is fast replacing strategy as the key driver of business innovation and growth. In a social and economic environment characterized by relentless and disruptive change, design--with its inherent emphasis on creativity, improvisation, and innovation--confers the ability to explore and invent the widest possible range of solutions to the problems facing organizations, markets, and the world.
How to Win by Studying Culture
On the Harvard Business blog Real-World Innovation, Scott Berkun interviews anthropologist Grant McCracken about why marketers should add cultural studies to their professional toolkits. Culture supplies the infrastructure for thought and feeling in a group, including how consumers relate to a company and its products and services, and how companies relate to their market and stakeholders. Organizations that understand culture gain an extraordinary advantage, McCracken says.
Google Launches Cloud Operating System “Chrome” And Calls It A “Browser”
Silicon Alley Insider’s Henry Blodgett writes that Google’s strategy for its new Chrome web browser eerily resembles the game plan Microsoft used to gain dominance in the web browser and desktop application software markets: Tie its new “cloud”-based software lineup (such as Google Docs and Google Gears) to its search engine and browser, and leverage that tight linkage into top market share.
Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First
How is Google coping with Yahoo’s overwhelmingly dominant position in the Japanese search engine and portal market, one of the world’s most lucrative? According to TechCrunch, the company is effectively backburnering its desktop efforts in favor of pursuing a number one position in mobile search, via (1) strategic partnerships with Japan’s top mobile carriers, (2) promoting mobile Gmail to subvert Yahoo Mail’s grip on the email space, (3) amping up its Android open mobile software business development activity, and (4) pouring development dollars into turning Japan’s relatively closed mobile environment into a testbed for breakthrough mobile applications that could eventually go global.
Why Yahoo Japan Is Worth Nearly As Much As Yahoo
TechCrunch analyzes why Yahoo Japan’s market valuation is nearly as great as that of the parent US company, and asks if its strategy is an anomaly or a model for going global on the web. Key strategy elements: (1) partner with a local powerhouse; (2) get super-localized; and (3) extend your reach through your entire value chain, via mergers, acquisitions, and strategic partnerships.
A Muckraker’s Slaying Leaves Russian Province Fearing Crackdown
The Wall Street Journal reports on the death of Magomed Yevloyev, the publisher of an independent online news site in the Russian province of Ingushetia. The site accused provincial authorities with using hit squads to silence political opposition. Yevloyev was arrested at the Ingushetia aiport and shot in the head shortly thereafter. Authorities say the death was an accident.
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