WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact
Mediaweek reports that the Wall Street Journal has virtually doubled its web site traffic in the last year, through a strategy of offering more individual articles for free while maintaining its paid content wall.
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media file is a repository of links to articles and research reports that shed light on the intersection between open media and global tribes, two phenomena that together are giving birth to a new kind of business: "social enterprise 2.0."
Hosted on del.icio.us, this repository is meant to be a resource for media professionals, marketers, and others interested in the impact of open media and social networks on global communications and business culture. You can search the media file database from this blog or directly on del.icio.us. We publish media file links as we discover them.
Please suggest links to include in the database, and please also send your comments on how to make this resource more useful for you.
more media file links for July 8, 2008:
What's Next For The NYTimes Online? Widgets, iPhone Apps, APIs, And More
Silicon Alley Insider reports on a discussion with The New York Times' chief technology officer about upcoming online tools and applications being developed by the company. The Times is spending roughly $10 million per year on web development talent.
CBS News Becomes Widget Factory
The New York Observer reports on a CBS digital initiative to create a viral advertising network via a set of widgets that bloggers can install on their sites. Blogs get a cut of revenue from ads served through the widgets.
A First Look Inside Peer39 & Its Semantic Advertising Technology
TechCrunch reports on "semantic advertising" network Peer39, which matches ads with appropriate user-generated content, addressing advertiser concerns about this medium and producing response rates up to four times better than previous targeting methods.
Mashery Raises $2 Million More For Web APIs
paidContent reports on the funding success of Mashery, a tools provider that assists firms to build APIs that allow them to open their content to third-party developers. Customers include Reuters.
Bloggers: Big Media Is Watching
Businessweek reports on how media firms are using content recognition systems to monitor distribution of their work on the net. While most companies are using it to challenge copyright violators, others are using it to identify promising new distribution channels.
New-Media Focus Splits Associated Press Members
The Wall Street Journal reports on friction between the AP and its member newspaper organizations, which own the cooperative but account for only 27% of its revenues. The AP has tripled revenues in the last 20 years due mainly to Internet portals.
The “Crisis” in Venture Capital
TechCrunch says that things have not been this bad since 1978, the last time there was a quarter with no VC-backed IPOs. Sarbanes-Oxley is cited as a primary contributing factor by almost 60 percent of VCs surveyed.
